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    <loc>https://maryheer.squarespace.com/pickupwhereyouleftoff</loc>
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    <lastmod>2023-01-26</lastmod>
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      <image:title>Pick up where you left off</image:title>
      <image:caption>Item 1 Saved Trips widget on united.com header.</image:caption>
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    <image:image>
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      <image:title>Pick up where you left off</image:title>
      <image:caption>Item 2 There is an axis displayed, with the X-axis as “Uncertainty” and the Y-axis as “Difficulty." When both Uncertainty and Difficulty are high, a sprint is a helpful tool too quickly find a smart solution.</image:caption>
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      <image:title>Pick up where you left off</image:title>
      <image:caption>Item 3 A picture of the Design Sprint method - outlining what happens on each day of the Sprint. This picture shows where I broke up the days to create a workshop method that worked within the constraints of our stakeholders.</image:caption>
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    <image:image>
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      <image:title>Pick up where you left off - How might we shorten the search-to-conversion rate from the homepage?</image:title>
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    <image:image>
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      <image:title>Pick up where you left off</image:title>
      <image:caption>Item 4 The methods we used from the Design Sprint book during the Design Sprint surrounding “Saved Trips.”</image:caption>
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    <image:image>
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      <image:title>Pick up where you left off - Lightning Demos: Amazon</image:title>
      <image:caption>During the Lightning Demos, there was one that stole the show. One of our data analyst partners brought Amazon’s “Pick up where you left off” feature on their homepage.  If a customer looks at or interacts with a certain product but does not buy it, the next time the customer comes to Amazon’s homepage, Amazon will resurface the customer’s product choices on the homepage. From a functionality standpoint, it felt like the information we were scrapping with “Saved Trips” was very similar to the Amazon’s feature. This specific demo became the foundational block for discussion and ideation.</image:caption>
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      <image:title>Pick up where you left off</image:title>
      <image:caption>We went through the ideation, sketching and decision making methods outlined in Day 2 and Day 3 in the Design Sprint book. The final sketch chosen was a sketch of the homepage that showed “Pick up where you left off” under the initial booking widget, showing the customers their previous searches so they could pick up where they left off.</image:caption>
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      <image:title>Pick up where you left off</image:title>
      <image:caption>Item 5 The first version of “Pick up where you left off” we tested with customers.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Pick up where you left off</image:title>
      <image:caption>Item 6 The second version of “Pick up where you left off” we tested with customers.</image:caption>
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    <image:image>
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      <image:title>Pick up where you left off</image:title>
      <image:caption>Item 7: “Pick up where you off” feature in production on the homepage.</image:caption>
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  <url>
    <loc>https://maryheer.squarespace.com/the-offers-platform</loc>
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    <priority>0.75</priority>
    <lastmod>2020-07-17</lastmod>
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      <image:title>The Offers Platform</image:title>
      <image:caption>The original offers platform.</image:caption>
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      <image:title>The Offers Platform</image:title>
      <image:caption>The data visualization stimuli to understand customer needs.</image:caption>
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      <image:title>The Offers Platform</image:title>
      <image:caption>Create New Offer flow re-design.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ed6a33b663fff5307cf546d/1594904726036-7VNZPTWWIBJSIVO7QL4G/Before+you+modal.png</image:loc>
      <image:title>The Offers Platform - At the beginning of the flow, Sales managers felt they didn’t know what to expect during the request New Offer process. The before you request” modal outlined tasks the managers might needs to do before requesting an offer, giving them more information upfront.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ed6a33b663fff5307cf546d/1594904844733-9NRTV6ME3FNX2CLR4W13/image-asset.png</image:loc>
      <image:title>The Offers Platform - The most common question asked through testing was about the different types of offers. In the header, I added an informational button that took the managers to a drawer the housed the different types of offers and their descriptions.</image:title>
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    <image:image>
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      <image:title>The Offers Platform - I created a progress bar at the top with a status tracker, and a tab structure to give the Sales Managers the ability to see what’s happening next.</image:title>
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    <loc>https://maryheer.squarespace.com/commit1</loc>
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    <lastmod>2020-07-17</lastmod>
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      <image:title>Commit 1</image:title>
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      <image:title>Commit 1</image:title>
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      <image:title>Commit 1</image:title>
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      <image:title>Commit 1</image:title>
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      <image:title>Commit 1</image:title>
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      <image:title>Commit 1</image:title>
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      <image:title>Commit 1</image:title>
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      <image:title>Commit 1</image:title>
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      <image:title>Commit 1</image:title>
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      <image:title>Commit 1</image:title>
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      <image:title>Commit 1</image:title>
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      <image:title>Commit 1</image:title>
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  <url>
    <loc>https://maryheer.squarespace.com/commit-2</loc>
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    <priority>0.75</priority>
    <lastmod>2020-07-17</lastmod>
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      <image:title>Commit 2</image:title>
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      <image:title>Commit 2</image:title>
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      <image:title>Commit 2</image:title>
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      <image:title>Commit 2</image:title>
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      <image:title>Commit 2</image:title>
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      <image:title>Commit 2</image:title>
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      <image:title>Commit 2</image:title>
      <image:caption>A first iteration of the attendee management system. This was inspired by Calendly’s action bar interaction pattern.</image:caption>
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      <image:title>Commit 2</image:title>
      <image:caption>When an attendee or multiple attendees are selected, the possible actions an event organizer could take appear as buttons above the list. If clicked on, these action buttons become the signature Commit pink.</image:caption>
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      <image:title>Commit 2</image:title>
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  <url>
    <loc>https://maryheer.squarespace.com/a11ychi</loc>
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    <priority>0.75</priority>
    <lastmod>2020-07-30</lastmod>
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      <image:title>a11ychi</image:title>
      <image:caption>Image 1: A picture of Mary signing with a group of Deaf people outside the Crystal palace in Hyde Park, London.</image:caption>
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      <image:title>a11ychi</image:title>
      <image:caption>Image 2: The A11Y symbol in the shape of a chicago glag. The words “Chicago Digital Accessibilty” are along the top blue banner. The letters “A11Y” are in red, where the stars of the flag are. The words “&amp; Inclusive Design Meetup” are along the bottom blue banner.</image:caption>
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      <image:title>a11ychi</image:title>
      <image:caption>Image 3: Mary and her teammates interviewing a SME about digital accessibility.</image:caption>
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  <url>
    <loc>https://maryheer.squarespace.com/aod-rebooking</loc>
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    <priority>0.75</priority>
    <lastmod>2023-04-04</lastmod>
    <image:image>
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      <image:title>AOD Rebooking. - What is Agent on Demand?</image:title>
      <image:caption>Agent on Demand (AOD) is a video chat, text, and call web app service for United customers to connect with a United agent at the airport. This platform is different than the traditional customer service center line because the agents answering calls on AOD are on-site at the airport and have more airport-specific knowledge.  AOD is an escalation point during irregular operations; when a customer’s flight has a delay or is canceled and needs assistance from an agent. It fills in the gaps of agent staffing at airports that either doesn’t have a customer service center or their gate is only manned by one agent. AOD Agents trained from other airports are able to assist customers as well, due to AOD’s online nature. It’s a really great addition to customers’ airport experiences.</image:caption>
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      <image:title>AOD Rebooking. - Channel Mapping</image:title>
      <image:caption>United has other channels where customers can rebook, so I wanted to learn from what’s in production to inform my designs. I put the other channels in a side by side flow to show how these designs might match up to the flow I create.</image:caption>
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      <image:title>AOD Rebooking. - Requirements</image:title>
      <image:caption>My team’s BA prepared requirements for me based them off of the legacy kiosk functionality. I partnered with her to refine them for a mobile-first focus.</image:caption>
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      <image:title>AOD Rebooking. - Make it stand out.</image:title>
      <image:caption>First draft of the rebooking flow designs.</image:caption>
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      <image:title>AOD Rebooking. - Make it stand out.</image:title>
      <image:caption>Agent on Demand rebooking flow final designs.</image:caption>
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  <url>
    <loc>https://maryheer.squarespace.com/wheelchair-workshoping</loc>
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    <lastmod>2023-10-25</lastmod>
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      <image:title>Wheelchair workshoping</image:title>
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      <image:title>Wheelchair workshoping</image:title>
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      <image:title>Wheelchair workshoping</image:title>
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      <image:title>Wheelchair workshoping - Ideas and tools backlog</image:title>
      <image:caption>The team shared so many great ideas during the workshop. We documented them in a tool catalog and backlog. There, we paired ideas with the tool that was best suited those ideas. This was a future-facing document rather than a journey map.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Wheelchair workshoping</image:title>
      <image:caption>The alerts to customers, agents, and vendors shown in this journey map will be in production by late 2022.</image:caption>
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    <loc>https://maryheer.squarespace.com/jet-customer-management</loc>
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    <lastmod>2023-10-21</lastmod>
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      <image:title>Jet Customer Management - Make it stand out</image:title>
      <image:caption>An agent’s view of their working screen with multiple, busy tools.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Jet Customer Management - Make it stand out</image:title>
      <image:caption>Post-launch state Jet Customer Hub - mobile.</image:caption>
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      <image:title>Jet Customer Management - Make it stand out</image:title>
      <image:caption>Post-launch state Jet Customer Hub - desktop.</image:caption>
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      <image:title>Jet Customer Management - Make it stand out</image:title>
      <image:caption>A page of my sketch book, showing the designs for a new customer card.</image:caption>
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    <image:image>
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      <image:title>Jet Customer Management - Make it stand out</image:title>
      <image:caption>This prototype utilized the native iOS action sheet.</image:caption>
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    <image:image>
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      <image:title>Jet Customer Management - Make it stand out</image:title>
      <image:caption>This prototype had a full-page customer action card with links to different areas of the app.</image:caption>
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    <image:image>
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      <image:title>Jet Customer Management - Make it stand out</image:title>
      <image:caption>This prototype had a swipe action to reveal buttons and an action sheet with even more action options.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Jet Customer Management - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Jet Customer Management</image:title>
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    <lastmod>2023-09-27</lastmod>
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    <lastmod>2024-07-18</lastmod>
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    <loc>https://maryheer.squarespace.com/audible-social-proof-badges</loc>
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    <lastmod>2026-06-25</lastmod>
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